BBC Backs Startup Condense for Live Music in the Metaverse

Innovative Collaboration

Nick Fellingham, CEO of Condense, stated, “This partnership positions BBC audiences at the very forefront of the evolution of what it means to be a music fan in an age where people all over the world can now come together in-game to experience live music. You can attend a gig with your cousin who lives hundreds of miles away and share a real moment with your favourite artist through the New Music Portal.”

Sam Tompkins, who performed in the New Music Portal in May, said, “The more that this technology moves on, the more we’re going to get closer to that live experience and I think that’s so special. This is a much more accessible way for people to hear live music and I’m all for that.”

The metaverse market is evolving, with the recent Apple Vision Pro headset announcement reigniting interest.

Despite some scepticism about mass adoption, proponents argue that 3D virtual environments will democratise live entertainment, making it more affordable and accessible.

The BBC’s investment in Condense fits its wider goal of reaching younger audiences and trying new content creation methods. By backing British innovation and technology, the BBC wants to find new ways to deliver immersive experiences not just in music but also in sport, education, and news.

Jo Sherlock, BBC’s group rights and commercial director, will manage the partnership. The New Music Portal will soon offer more live and interactive experiences.