ASUS launches a Metaverse unit and a curated NFT platform

Tech giants continue exploring the potential of the Metaverse. This week, Taiwan-based leading laptop manufacturer ASUS has announced several Metaverse-related company updates. 

First, ASUS has formed a Web3 unit, “ASUS Metaverse Co., Ltd.” The company plans to develop and increase its blockchain capabilities, artificial intelligence, and cloud computing sectors. 

Secondly, the company is releasing an Ethereum-based cross-border application NFT Platform, dubbed “Art Black hole.” The platform is currently available for use to a select group of creators, and it seems like ASUS is getting the platform ready to be released to the broader public. At the moment, Art Black hole does not support secondary trading.

“ASUS pays attention to the development of the new generation industry, especially the power of Web3, so we set up a new company to announce the long-term operation of Metaverse. Determination. The first step is to establish an NFT platform and invite content creators in various fields to become new partners of ASUS,” said the Chief Operating Officer and Global Senior Vice President of ASUS, Xie Mingjie. 

Tech companies and computing manufacturers continue stepping into The Metaverse scene, with Asus being just one of many brands exploring the perks of Web3.

South Korean tech giant Samsung has recently launched the “House of SAM” experience in Decentraland for users to try Samsung products and play mini-games. In August, the company released 100,000 utility NFTs for its customers. 

Japanese corporation Sony released a Spatial Reality Display and an NFT collection in partnership with Theta Drops. In September, the conglomerate filed Metaverse and NFT-related trademark applications for its American music division, Sony Music Entertainment.