Why IHOP Is Calling A New Food Item ‘Its First NFT’

When IHOP first hinted at its new NFT on social media, it used digital imagery that included a cat with a rocket pack. Not everyone knew what was coming. On Instagram, a seemingly upset commenter claimed, “They’re selling out to pointless currency that steals from artists, makes no money, and [screws] up the environment.” But according to Business Wire, IHOP’s playful and very edible definition of NFT is “New French Toast.” Though IHOP will apparently be inaugurating a non-fungible token as well, notes Restaurant Business News, advertising it on social media channels Twitter and Instagram via @IHOP.

Three versions of “New French Toast” are included in IHOP’s new all-day menu, each of which, per the press release, is of the “Thick ‘N Fluffy” variety. The headliner is classic French toast, a decadent IHOP specialty dipped in vanilla cinnamon batter, and served up with whipped butter and powdered sugar. But strawberry banana, and lemon ricotta mixed berry French toast plates are also among the recently announced additions to IHOP’s all-day menu.

IHOP’ new menu, per the press release, promises to satisfy cravings that are “light” and “indulgent.” The former includes health-conscious menu selections like egg white omelets, avocado toast, plant-based sausage, and salmon fillets with broccoli and green beans. The latter designation, meanwhile, encompasses the French toast variations, plus menu items like sirloin Salisbury steak with bacon macaroni and cheese.