Swiss watchmaker Chronoswiss introduces a metaverse location in Decentraland

Lucerne-based luxury Swiss watchmaker Chronoswiss launches the first-ever metaverse-based digital Atelier in Decentraland.

Decentraland players can visit the virtual store at Location -101,8. Notably, the Atelier is an exact copy of the real-life Chronoswiss location. The store features exclusive NFTs and a hundred limited-edition ReSec Sugar Rush watches for virtual avatars. Besides the virtual watches, Chronoswiss also plans to create eight unique physical watches linked to limited-edition non-fungible tokens so that players can have them both in the metaverse and in real life. The eight exclusive Open Gear ReSec Sugar Rush timepieces will be produced in Chronoswiss’s Lucerne Atelier.

“We understand the Metaverse as the next evolutionary step of the internet, where business and gaming merge into a unique customer experience. We are aware that it is a bet on a yet unclear vision. But it is beyond exciting, and every promising vision needs people who believe in it. The virtual Atelier is a lab for extraordinary ideas in a world with no limitations,” said the owner and CEO of Chronoswiss, Oliver Ebstein.