Animoca Brands joins forces with Coincheck to expand in Japan’s Web3 market

One of the biggest blockchain gaming names, Animoca Brands, has extended the strategic partnership with Japanese crypto exchange Coincheck to create user experiences in the metaverse.

The collaboration between the two companies began in 2020. In the enhanced partnership, Animoca Brands will be in charge of intellectual property (IP), and Coincheck will be responsible for the distribution and development of the community in the Japanese market.

Since its launch in 2012, Coincheck has been entirely Bitcoin-focused. However, last year, the company launched an NFT marketplace, “Coincheck NFT (β version).” The platform will support NFT projects from Animoca Brands’ partner companies. 

In January, Coincheck began developing the metaverse city “Oasis TOKYO” in The Sandbox metaverse. While in May, Coincheck bought Otherdeed NFTs, which represent digital land, and began developing the new metaverse city “Oasis MARS” in Otherside.

Yat Siu, the CEO of Animoca Brands, said that the collaboration helps bring top-notch NFT, metaverse, and gaming projects to the Japanese market. 

“As Japan’s leading crypto asset and NFT exchange, Coincheck is an extremely important strategic partner for Animoca Brands. We have built up a deep and trusted relationship through several open metaverse projects and we look forward to working together even more closely in the future,”

Siu added.

Animoca Brands shared more metaverse-related updates from its subsidiaries on Twitter.

1. Tiny Tap, a game library created by teachers, launched Publisher NFTs to drive forward interactive learning courses and build decentralized education. 
2. Play-to-earn mobile game Benji Bananas launched the $PRIMATE rewards campaign.
3. The NFT game Life Beyond is now available to mint in additional cryptocurrencies.
4. The Sandbox metaverse built a new The Walking Dead experience and released virtual rugby quests with multinational bank HSBC.
5. Web3 companies Metaprints and Forj released the “Monkeying Around” experience in The Sandbox, which offers $30K in rewards.
6. Anicube introduced the NFT collection Anibear minted on the Polygon blockchain.
7. Animoca Brands’ title debuted at the MotoGP race last month: Gran Premio Animoca Brands de Aragon.
8. The Bored Ape Yacht Club, blockchain game Crazy Defense Heroes, and the utility Tower token are preparing a collaboration for Halloween. 
9. Blockchain gaming platform GAMEE announced Season 5 in Arc8, which includes a new game, an improved interface, additional rewards, and new partnerships.
10. Eden Games released gaming updates for the driving game Gear Club Stradale. 

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