Steve Aoki joins DraftKings as Brand Ambassador

Sports betting company DraftKings recently announced that Steve Aoki is an official brand ambassador of DraftKings Marketplace. Therefore, the two-time Grammy-nominated DJ and producer will partner with DraftKings to support and promote its Web3 efforts, emphasizing the Reignmaker franchise.

Aoki’s Role as DraftKings Brand Ambassador

Speaking on their new partnership, Matt Kalish (DraftKings co-founder and president of DraftKings North America) said:

“Steve Aoki is globally recognized for his dynamic creativity in music and digital collectibles, and I am thrilled to welcome him to the DraftKings family….Having him on board will provide a refreshing perspective on future projects that are community-driven, so I look forward to bringing one-of-a-kind experiences to our customers and Steve’s fans”.

DraftKings and Aoki are working together to develop NFT collections that feature utility across the DraftKings network. Additionally, DraftKings Marketplace customers are eligible for unique Aoki experiences – such as VIP events and future Aoki shows.  The Aoki All-Star Access Pass is the name of the first collection.

“I’m excited to be working with DraftKings and build out the next generation of fantasy sports,” said Aoki. “Through Reignmakers, team owners will have true ownership of their rosters in a way that only Web3 can provide. The possibilities are endless.”

What is the Aoki 2022 All-Star Access Pass?

The Aoki 2022 All-Star Access Pass is the first digital collection promoted by Steve Aoki for DraftKings. A true creative and NFT trailblazer, this collection represents Aoki’s interests and focus on the intersection of sports, entertainment, and culture. Importantly, the collection drops on Wednesday, September 14, and provides access to private Reignmakers contests during the 2022 professional football season. The Reignmakers franchise is an NFT-based fantasy sports series where players build a collection of gamified NFT player cards and their collection to draft a lineup into fantasy sports-style games.

Furthermore, collectors of the All-Star Access Pass will compete head-to-head with other community members to win rare prizes, with the contest starting during the second week of the season and lasting until the end of the season. The prizes are fantastic – from cash payouts to in-person experiences with Steve Aoki himself.  Not only this, but the final week contest prize provides a chance for an Aoki poker night experience!

About DraftKings and Steve Aoki

Launched in 2012, DraftKings Inc is a digital sports entertainment and gaming company. Almost ten years later, DraftKings Marketplace launched in 2021 as a digital collectibles marketplace for curated NFT drops.

Steve Aoki is an active creator in the NFT space, from collecting art to creating art. Earlier this year, Aoki announced an exclusive new members’ club for NFT holders, called A0K1VERSE.