How Emerging Tech Like AI and NFTs Could Shape Live Events

As the creator of an app that promotes exclusive and exciting nightlife and live events around the globe, let me tell you: While many nuances can’t be replicated via technology at this point, emerging technologies such as artificial intelligence (AI) and NFTs are poised to offer more personalized experiences and a more curated approach to interactions at events.

Virtual live events represent a novel method of operating trade shows, conferences and various entertainment events. This area shows particular promise if executed properly. Virtual live events can allow people to “attend” events from around the world, significantly reduce the events’ carbon footprints (both in terms of production and attendee travel), decrease costs for stakeholders at different points of their investments and allow for a broader range of content.

And if you’re like me, sometimes when you’ve attended in-person conferences or events, you’ve felt overwhelmed with the choices and unsure of the best way to set your agenda — which speakers to listen to, which exhibits to explore and where or with whom to network. Virtual events can solve this problem by leveraging AI to maximize your engagement to best align with your interests and goals.

For example, conversational or assistant AI could take your interests into account, check your existing schedule or calendar, present you with optimized choices, and later recap you on anything you may still have missed, even summarizing key lectures. So though one may “lose” something from not attending in person, they may also gain something in terms of efficiency.

Other ways AI can be leveraged for events include matchmaking, real-time translation into all known languages and personalized video recaps focusing on the highlights each individual guest may care about. Matchmaking is particularly interesting, as AI is uniquely well-suited for looking at myriad data points about each guest — from social media profiles to questionnaires and other known histories — and effectively matching them with others at the event who share similar goals, personalities or backgrounds.

The ultimate goal is to create a more immersive and fulfilling experience for attendees. When any event is made more personalized for the guest, it becomes more immersive. Nothing feels more detaching than not knowing what is going on at a conference or what you should do next.

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Emerging NFT technology is already being applied to live events. Tao Group Hospitality, a global hospitality company, broke into NFT ticketing recently “with a three-night NFT-ticketing takeover at Marquee in New York City”during NFT.NYC 2022. According to NFT Culture, the company also released “an exclusive NFT that only attendees of its annual…