How Web3 Marketing Changes the Game

Years before anyone used the term “Web3,” Novaes hatched a project that rewarded users for doing everyday tasks, like watching videos or reading the news: Mode Mobile. People liked it. Using a custom smartphone, the “EarnOS” lets you stream music and get paid for it, hence the tagline “turning smartphones into earnphones.” Mode Mobile was named as Deloitte’s #1 fastest growing software company, has over 10 million downloads on the Google Play store, and claims to have helped users earn and save over $250 million. More importantly, the model lets brands reach consumers directly… without forking over rent to Google or Facebook.