Coca-Cola Is Rekindling Its Cool Kid Status

TL;DR

• Pepsi currently holds the prize for the cringiest Web3 tweet ever, while Coke is working to rekindle its cool kid status by dropping a new NFT collection called ‘Masterpiece.’

• Too many brands join the Web3 conversation and just end up looking like parents crashing the party (Pepsi, we see you).

• Coke’s foray into NFTs isn’t an absolute dumpster fire of a release, and as far as corporate entrances into the Web3 space goes – that counts as a win!

Full Story

Remember the Pepsi Generation?

Back when Pepsi was so very cool, and Coke was seen as frumpy and stale?

(Ahhhh, those were the days).

But guess what? In Web3, the roles have been reversed!

(Or at least, Coke isn’t dropping the ball as hard as Pepsi is).

Pepsi currently holds the prize for the cringiest Web3 tweet ever, while Coke is working to rekindle its cool kid status by dropping a new NFT collection called ‘Masterpiece.’

Basically, Coke has taken a bunch of timeless artworks (think: ‘The Scream’ and ‘Girl with a Pearl Earring‘) and overlayed them within the signature Coca-Cola bottle.

Is this really that big a deal?

In the context of legacy giants entering the NFT space – yeah, it kinda is!

Too many brands join the Web3 conversation and just end up looking like parents crashing the party (Pepsi, we see you).

But so far, Coca-Cola’s approach has felt relatively inoffensive.

Is it inspiring work? No.

Do we want one? Also no.

BUT!

It isn’t an absolute dumpster fire of a release, and as far as corporate entrances into the Web3 space goes – that counts as a win!