Les Benjamins and Kadler Partner to Launch a Web3 Loyalty Program

Istanbul-founded luxury streetwear brand Les Benjamins is set to launch its first-ever web3 loyalty program. To develop the initiative, the company has partnered with the web3 brand loyalty and engagement platform Kadler. 

Built on the Polygon blockchain, the initiative aims to turn existing passive customers into active participants. To achieve this, the brand will offer contribute-to-earn quests and gamified experiences. The tasks are relatively easy to complete. For instance, some quests require posting photos on social media or scanning QR codes at Les Benjamins events. Participants are also invited to collect shareable non-fungible tokens during live streams as part of the game. 

The quests are meant to inspire individuals to become contributors to the community, so those that complete tasks can earn $LB tokens that power the brand’s “Flying Carpet Crew” community.

Community members, also called “Carpet Weavers,” will have access to Les Benjamin’s events, experiences, limited-edition collections, and future collaborations. In addition, they can earn, unlock, and spend rewards at Les Benjamins’ partners. In the nearest future, individuals will also have the possibility to earn badges that “open the doors” to other exclusives.

Les Benjamins and Kadler are also introducing NFT “cards” that give holders access to the member–gated live streams and other perks. Notably, the first part of the collection was dropped during Paris Fashion Week. Starting May 3, the general public can also mint one of the 3,000 tokens on the dedicated platform. 

In the past two years, numerous noted fashion brands have introduced web3 marketing strategies. For instance, in 2021, Italian luxury fashion brand Prada launched the monthly “Timecapsule” initiative, which provides fashion lovers with limited-edition physical items and corresponding NFTs. Premium lifestyle brand Tommy Hilfiger has participated in the Metaverse Fashion Week and has recently launched a cross-metaverse virtual hub. 

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