How Home Depot Has Expanded Into The Metaverse

After submitting trademark documents to the U.S. Patent and Trademark office, it seems clear that Atlanta-based Home Depot is ready to join the metaverse, per The Business Journals. The company’s plan is to use a virtual store to offer both virtual and real-life products. Home Depot also plans to use software to create virtual renovation projects and provide a space in augmented reality where users can have fun creating design projects. “We’re always looking for new ways to create great shopping experiences for our customers. The metaverse could hold exciting opportunities,” said Margaret Smith, senior manager of corporate communications.

Within the metaverse, Home Depot is also looking to offer virtual assistance, non-fungible tokens — known as NFTs — and different types of coupons and rewards cards that customers will be able to download. According to Crypto Flies, Home Depot isn’t the only home improvement retailer following the metaverse trend. In June 2022, West Elm created West Elm Home Design on Roblox, and Lowe’s revealed their latest project known as Lowe’s Open Builder — a store where users can purchase virtual products from inside the metaverse.