Mastercard launches Web3-based accelerator for musicians

The Mastercard Artist Accelerator will harness Web3 technologies on the Polygon blockchain to help five emerging artists — such as musicians, DJs, producers — get the tools, skills, and access to forge their musical paths in the digital economy.

Participants, will get access to special events, music releases and more, as well as a curriculum to teach them how to build, and own, their brand through Web3 experiences like minting NFTs, representing themselves in virtual worlds and establishing a community, says Mastercard.

Fans can also participate through the Mastercard Music Pass, a limited edition NFT that give holders access to the exclusive Web3 x Music educational materials and experiences in real life and the metaverse.

The programme kicks off in the spring and will culminate later in the year with a livestreamed artist showcase.

“Music is a universal passion, inspiring us, moving us, and bringing us together; however, it can feel impossible for budding artists to break in. With the Mastercard Artist Accelerator, we are expanding access and driving connections further with cutting-edge Web3 technology,” said Raja Rajamannar, chief marketing and communications officer, Mastercard.