Maruti Suzuki expands its metaverse presence with ArenaVerse

Expanding its presence in the metaverse, Maruti Suzuki India has launched ArenaVerse, a metaverse platform for the company’s Arena showroom network. Metaverse platforms are essentially virtual platforms that help companies develop and present new virtual experiences with the use of augmented and virtual reality, among other things.

According to the company, ArenaVerse will allow users to indulge in an immersive virtual experience with Maruti Suzuki vehicles. The new platform is aimed at providing a more interactive and immersive retail experience for consumers who, in the future, will also be able to digitally interact with sales representatives and configure cars as per their needs.

Accelerating its presence in the metaverse, Maruti Suzuki India has launched ArenaVerse, a Metaverse platform for the company’s Arena showroom network.

The company has equipped more than 700 Maruti Suzuki Arena main outlets spread across India with Virtual Reality (VR) devices for customers to experience the ArenaVerse. The ArenaVerse web-version will also be accessible through the Maruti Suzuki Arena website on web browsers.

Commenting on the ArenaVerse platform, Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “At Maruti Suzuki, we have ensured that our already strong digital journey is further fortified to suit the requirements of new-age customers. We set the wheels of the metaverse in motion with NEXAverse which has been a resounding success, with over 10,000 bookings for the Grand Vitara coming from the NEXAverse alone. With ArenaVerse, we have taken this digital journey a notch up, by bringing the country’s largest auto retail network Arena to the Metaverse and ensuring that our customers’ digital experiences are as personalised and dynamic as possible.”

He added, “There is immense potential in the global online ecosystem of metaverse that provides companies with the platform to grow without geographical boundaries and time zones. This presents huge opportunities for us to touch our most remote customers by integrating our technological innovation with our vast network across India. We are very excited about what the meta-universe has in store for us and how we navigate through it to bring the best of experiences for our customers.”

In 2021, Maruti Suzuki digitised 24 out of 26 car buying steps and empowered its ecosystem to adapt simultaneously for a seamless end-to-end experience.