H. Moser & Cie joins Aura Blockchain Consortium to introduce web3 initiatives

Luxury Swiss watchmaker H. Moser & Cie joins Aura Blockchain Consortium to introduce web3 initiatives.

The luxury-fashion-focused Aura Blockchain Consortium was founded by Prada Group, LVMH, and Cartier in April 2021. The organization invests in technologies and innovations and aims to develop new applications of blockchain technology. For instance, the Consortium creates new client-oriented solutions to bring the customer experience to a new level.

H. Moser & Cie, which now makes part of the organization, plans to elevate the customer experience and reimagine the world of luxury watches by offering its core audience innovative solutions.

First, the brand introduces a set of “Genesis” watches with product authentication backed by blockchain technology. The QR code, which brings watch owners to the world of web3, is engraved inside the sapphire glass. Holders can access their digital assets and key passes by connecting their phones with the watches. Then, users can visit a metaverse space that showcases the manufacturer’s products and tells about the brand’s history. Watch holders also receive NFTs that grant access to exclusive privileges.

To launch the initiative, H. Moser & Cie dropped one “Genesis” watch, which comes in a limited edition of 50. The brand plans to release two more models in the nearest future.