SWEAR London is set to launch its first NFT collection for Life Beyond

Luxury footwear brand SWEAR London is set to launch its first NFT collection. The brand partners with Animoca Brands’ subsidiary Darewise Entertainment and Skinvaders, a new-age tech platform that brings digital fashion to the metaverse. The company helps brands connect with game developers and publishers, enabling both to reach new customer segments. 

The upcoming NFT collection will be available in Darewise Entertainment’s massively multiplayer online role-playing game Life Beyond. The game features a digital society based on an alien planet.

Life Beyond offers its users the possibility to creatively express themselves while owning digital assets. So, SWEAR London will become one of the fashion brands available in Life Beyond’s metaverse. The company will help players look fashionable with chunky platform shoes that were trendy in the 90s and are back in fashion now. 

SWEAR London’s collection goes live on Life Beyond at the beginning of 2023. The companies have not shared NFT price ranges or other details at this point. 

”Life Beyond will be a breathtaking open metaverse, and one of its strengths will be the inclusion of certain fashion and luxury brands that enrich its digital world. SWEAR has a rich history of empowering communities and will fit well in Life Beyond, where all citizens are free to be whomever they want. We greatly look forward to adding this and other culturally relevant brands to the rich tapestry of Life Beyond,”

said the co-founder and executive chairman of Animoca Brands, Yat Siu. 

The intersection of fashion and gaming is a great marketing strategy for both brands and game developers. Examples of such collaborations are Epic Games’ Fornite wearable collections developed in partnerships with Jumpman and Moncler, which have attracted both players and fashion enthusiasts.