5 TikTok creators explaining the stock market to a new generation of investors

• The TikTok hashtag “#investing” has amassed over 1 billion views on the mobile video app as more and more young people are turning to the platform to learn about the stock market. 
• Several creators are using TikTok to explain stock market concepts in fun and interesting ways with short, snappy videos and useful graphics.
• Here are five upcoming “StockTok” creators educating users on stock picking, market trends and more technical concepts like options.
• Visit Business Insider’s homepage for more stories.

With the rise of commission-free trading and app-based platforms like Robinhood, it is easier than ever to invest in the stock market, and the younger generations are piling in. Catering to the rise of the Gen Z and millennial traders, the short-form video app TikTok is home to a sizable library of investing advice. The hashtag #investing has received over 1 billion views, while #Stocktok has drawn in over 254 million views. 

While the platform has received criticism for hosting risky or incorrect market advice, a handful of creators are attempting to stand out with educational, interesting and relatable content.

Here are five “StockTok” creators producing stock market and trading content on TikTok. 

Robert Ross, @tik.stocks, 227,600 followers

Robert Ross is senior equity analyst for an investment research company. He runs @tik.stocks where he uploads videos analyzing his positions in stocks like Palantir, Alibaba, and Snowflake, while also giving his thoughts on market trends to his 227,600 followers. 

As a TikTok creator with almost a decade of financial analysis experience, he said he wants to educate younger people on how to build long-term investing habits.

“I get messages from kids all the time who are 16, 17 years old asking how do I set up a custodial account? They want to be able to buy stocks…They want to buy super speculative stuff, penny stocks, they want to day trade,” Ross told Business Insider.

“What I try to do is bring some experience to all that enthusiasm these kids have, and kind of teach them good habits at a young age…because I’ve had some horror stories of people losing tens of thousands of dollars that send me their screenshots,” he added. 

At a time when there is near limitless euphoria permeating the stock market as it notches record after record, much of it coming from retail investors, Ross believes educating younger generations could be key to protecting the market when things get frothy. 

“I think if you’re able to kind of teach them good habits, it’s actually going to be a source of stability for markets in the long term.” 

Kayla Kilbride, @Robinhoodkid, 60,000 followers

 Kayla Kilbride set out to learn about investing at the start of the pandemic, but was frustrated that most stock market educators, including her own father, used market jargon that seemed impenetrable to a newcomer. 

 “I recognized that there were probably a lot of people like myself who just couldn’t follow the…