$2.4M Raised to Bring ULTRADE’s B2B DeFi into the Market

Participants in ULTRADE’s seed round thus far include Algorand Foundation, Big Brain Holdings, Tess Ventures, Sarson Funds, Valhalla Capital, Stealth Capital and more. This strong support from investment partners brings ULTRADE closer to building a foundational piece of DeFi infrastructure. ULTRADE’s unique approach turns trading solutions in DeFi into a commodity that other brands can include in their offerings under a whitelabel model. While the technology layer is commoditized, the network participants build and share a unified liquidity cloud that gives ULTRADE the most coveted business advantage of all – network effects.

VC Backing

ULTRADE investors recognize its capacity to offer a new piece of trading infrastructure which could disrupt the dominance of CEXes and change the DEX landscape.

“We are excited to back ULTRADE on their journey to providing Web3 businesses with powerful new DeFi infrastructure. The ability to launch your own branded exchanges & trading services in a few minutes, with a liquidity network, and keep the lion’s share of trading fees is a game-changer.”

AlgoBigBrain of Big Brain Holdings

At the core of the ULTRADE platform is an all-in-one, non-custodial DeFi trading application dubbed the Ultimate Trading Suite. ULTRADE is developing a comprehensive DeFi experience that rivals CEXes, while maintaining the non-custodial tenets of DeFi, all with a whitelabel model. ULTRADE founder Dan Goldman doesn’t believe there should be a tradeoff between CEX usability and asset self-custody on DEXes. His goal is to enable anyone to spin up their own DeFi trading solution without having to write a single line of code, not just for AMM swaps but a full suite of trading tools you would expect from CEXes, including limit orderbook trading for spot and derivatives.

Alongside the orderbook, the highly advanced Hybrid Aggregating AMM (haAMM) will provide the best execution across LP pools and the orderbook, increasing pool liquidity depth and reducing slippage while giving liquidity providers on the orderbook a piece of the fees paid for the provided liquidity. With the innovative technology of this kind, execution is key.

“Over the years, Tess Ventures has invested in numerous prominent blockchain/crypto companies. ULTRADE’s superior execution stands out. Their Testnet has had a speedy and successful start – I’m confident that Goldman’s vision and leadership will make mainnet a hit.”

Tess Hau, Founder of Tess Ventures

Algorand Foundation Investment and Support

Algorand, a sustainable and highly secure blockchain is a great starting place before ULTRADE expands to a complete multi-chain offering. Having ULTRADE’s version-one built on Algorand allows the trading suite to take advantage of Algorand’s unique pure proof-of-stake consensus mechanism that solves security, scalability and decentralization. Algorand also boasts zero downtime since it went live in 2019.

“We think ULTRADE’s DeFi-as-a-Service infrastructure solution, offering a whitelabel suite with limit orderbook and perpetuals trading, has strong product market fit within the current DeFi adoption curve. Such protocol is particularly well suited for a high TPS, instant finality L1 architecture like Algorand.”

Daniel Yang, Head of Investment and Diversification, Algorand Foundation

DeFi-as-a-Service Momentum

The emerging sector of DeFi-as-a-Service protocols is gaining popularity. The investment received so far, amid a tough bear market, marks strong support for ULTRADE. The B2B DeFi trend is heating up. Keep an eye on how ULTRADE develops and provides brands with the power to launch their own DeFi platforms – without having to jumpstart liquidity or write a single line of code.